Our story started in 2014 in Guangzhou, when NOZBO JEWELRY was founded as a small family business.

Before that, our founder had already been working in jewelry making for over 10 years, mainly focusing on high-end custom pieces and hands-on craftsmanship. From the beginning, we’ve always enjoyed the process of creating unique jewelry and taking on new design challenges.

We’ve stayed focused on custom fine jewelry ever since—helping clients turn their ideas into pieces they can actually wear and keep for life.

In 2022, we opened our online store and started working with customers around the world. It was a big step for us, but also a natural one—we wanted more people to discover what we do.

Today, we’re still a family-run brand based in Guangzhou, where we also have our workshop and showroom. Most of our work is still done locally, with close attention to every detail.

What hasn’t changed over the years is simple: we love making jewelry that feels personal. Every piece is carefully made, every stone is selected by hand, and we always try to bring a bit of meaning into the design.

For us, jewelry isn’t just something you wear—it’s something that tells your story.